Ikea

creative marketing

Lookbook Design

Styling & Photography

A​ quirky and bold informative lookbook / printed promotion produced for Ikea in an attempt for target students with the graphic listing of products suitable for 'small spaces'. The lookbook used the well recognised Ikea typeface, illustration style graphics and kraft coloured recycled paper whilst introducing vibrant and humorous photography that would appeal to a student looking for inspiration for a student dorm or shared apartment. Interactive elements (in the form of QR Codes) were also added to promote further reading on Ikea's online blog.